DETROIT — The Parade Company on Feb. 22 announced that Target will once again return as the title sponsor for its annual fireworks display along the Detroit International Riverfront this year.
The Target Fireworks, the largest and most celebrated annual summer tradition in Detroit and Windsor, is scheduled for June 27.
"The Target Fireworks bring the city of Detroit, Windsor and our region together in a positive way and creates memories for millions," said Tony Michaels, president & CEO, The Parade Company.
"Thanks to Target, we are able to continue this beloved and vital tradition going year after year in our community."
The Target Fireworks, which feature more than 10,000 pyrotechnic effects, are launched from three barges in the Detroit River and can be seen for miles.
"Target is excited to celebrate summer with Detroit through our sponsorship of this 53-year tradition." said Target's group director of stores, Paul Bernard.
"Target has a longstanding tradition of supporting our communities and we are proud to help host this event."
More details for the 53rd Annual Target Fireworks will be released in the coming months.