Shanghai International Music Fireworks Festival began in 2000, from the 2002 realized the balance of payments by the tickets proceeds, and now become a competitive stage of the international fireworks performance companies and the light spots of the Shanghai Tourism Festival, as the following reasons:
With 22,000,000 citizens, fireworks in Shanghai are forbid strictly, but the citizens are passionately with the festival fireworks. In 2002, Shanghai Government agreed to held the Shanghai International Music Fireworks Festival, it means during the peak period of National Days, the colorful fireworks light up the night sky of Shanghai.
Century Park located in the center of Pudong New Area, with nearly 100,000 square meters of lake coverage. A foreign fireworks displaying experts investigated the fireworks performance in Century Park, said “this is the safest and widest field of fireworks display.
Mr. Li Zhengming, deputy director of Shanghai Pudong New Area Business Tourism Bureau, as the controller of fireworks festival think that it is the best period to hold the fireworks festival, of course with favorable reasons, National Days as the traditional festival and add more highlights to Shanghai Tourism Festival, with full enthusiasm with travelling, as well as the favorable weather.
Sagacious design bring such brilliance
With such rich experiences, the organizer of the events and festivals established basic principle, firstly, the display groups must be the foreign groups as the majority because of the international competition; Secondly, by the tickets proceeds, which awarded to the winners and valuable manufacturers; Lastly, the foreign display groups must use of Chinese music or world famous compositions as the background music to ensure the colorful brilliance with different cultures.
Let the foreigners participate the prize- giving competition will get much more fairness. Therefore, the organizer adopt multiple schemes, including invite famous fireworks experts from the foreign countries; every session of the competition allow only one Chinese group to participation; gathering the mass judges to ensure the interaction of many people up. In order to the display products at the same level, the Organization Committee makes an order to the manufacturers directly, the foreign groups no need to make any decision of the prices.
Create Platform and Create the First
Shanghai International Music Fireworks Festival walks up the way of marketing road, the government finance keep balance of payments. It is reported that, the tickets of three matches sell out 100,000 tickets, the standing tickets and seated tickets in half and half, and the ￥260 for seated tickets are sell by the group purchase, therefore, the tickets proceeds can cover the whole payments.
Li Zhengming said that it is not enough, the music fireworks festival is to create the platform of fireworks performance, the showing stage of newest products and the trading platform of Chinese fireworks. The Organization Committee plan to establish an Innovation Prize, select some fireworks products from the majority manufacturers of China to show their innovation and strength.
Obviously, if the key steps make successfully, that the audiences feel the worth of the tickets, and the first world trading platform of fireworks will set up in the sky of Shanghai China.